K League returns and is available worldwide

As talk of football returning around the world looms large the first major football league responds this week in East Asia. This is seen as the K League finally kicks off 70 days later than planned with champions Jeonbuk Motors taking on the FA Cup winners Suwon Bluewings.

K League Return 

The K League does not only return but in what is great news for English speaking fans of the East Asian leagues is the opening match will be streamed live on YouTube with English language commentary.

As seen as the leagues as managed to strike a deal with ten broadcasters around the world as Sportradar, which last year signed a five-year deal to market the K League’s international media rights, has so far struck deals media companies Dugout, 433 and Copa90. Simultaneously with this, they have undisclosed deals in China, Hong Kong, and Croatia.

In recent times the league have struggled to strike deals with markets abroad but with little football on television during a worldwide lockdown, media companies have jumped at the chance of live football.

While Dylan Chuan, Sportradar’s audiovisual sales director commented; “is a key focus” for the company, which aims to “strengthen the K League’s reputation and appeal to global audiences”.

Along with this, the league have struck a deal with the BBC in the UK as the opening match of the season will be shown live on Bank Holiday Friday across the country.

For those tuning in the match to note there are a couple of changes in place for the coming season with COVID 19 in mind these are seen with matches behind closed doors, special safety measures will be in place, including the banning of handshakes, restrictions on players talking to team-mates, opponents and officials, and coaches having to wear face masks.

"Excessive spitting or blowing of the nose is prohibited and players should refrain from close conversations," said K-League communication officer Woo Cheoung-sik as reported by the BBC

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