South Korean Football Association release new badge


A badge, a crest, a logo. Call it what you will, because whichever you prefer, all are referencing one key point. A club or countries identity.

A great football badge should symbolise the identity 

Few things can be used by a football club, or a national team to symbolise identity. A few such things that are capable of portraying just that are, kit colours, iconic country or city symbols, a badge.

A badge/crest/logo is a fundamental component of the formation of that identity. Therefore a club crest should symbolise exactly what is needed by not being generic, and not taken lightly when the concept is thought up.

South Korea is one such country who have clearly identified key elements that can cultivate an identity for their national team by adding symbolism into the current (now old) badge. Now let's be honest, even the most famous clubs and national teams need to market the identity they have cultivated, to an audience. This makes the identity entwined with marketing the team, therefore Korea had it nailed with how they have managed to combine brilliant Korean character and bringing that into the national side.

Having an identity in your team makes marketing the team become a much easier task for the people tasked with putting bums on seats and flogging merchandise. This leads onto the Korean Football Associations (KFA) logo change on as their new badge.

The new badge 

Someone at KFA headquarters obviously decided this was the year for a fresh new look. The tiger that is proudly displayed firmly on the national sides shirts is arguably one of the most iconic in world football. Even fans with no interest in Asian football recognise that this team is South Korea once they see that tiger looking out from the logo as proud as punch.

The loss of such an iconic identity has led to the new logo released by the KFA dividing opinion. Some people are satisfied enough with it, some people are upset at how poor the new badge is compared to the day-old iconic beauty that has befallen this new conception of a tiger. Some Korean fans have stated that is a refreshing new look, while others put it firmly in the puke category.

Currently, I am firmly on the side of team puke, as I dislike it quite vehemently. I will say however, I still haven't seen it on a shirt. Maybe it will look better displayed on a shirt, but I'm unconvinced it will.

The KFA have decided to follow a current global trend sweeping through football right now, where clubs and countries are making their badges more generic, more template-looking. Barcelona, Man City, Juventus and now South Korea are all current changes that spring to mind going down this template route.

People will remain divided about Korea's new badge for the foreseeable. Part of the reason could be that fans dislike change or people hate losing the identity that has been created and maintained for years.

Or it could be people just dislike templated looking designs, that can be bought online for a fiver.

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