Nike secure Chinese league kit deal


The Chinese Super League will reportedly sign a ten year sponsorship deal with Nike according to reports in the Beijing Youth Daily, with the deal due to star June 2019 ahead of the current one expiring at the end of 2019.

The deal after five years can be extended to take the deal to 2028 but after five years if it is not working it could be cancelled in 2024.

It is reported the league will receive around £345 million over ten years. This is compared to the pervious deal over the last ten years which was worth around £22 million.

Previously clubs had different kit sponsors, including Kappa, Umbro, Adidas and Nike. Many switched to Nike ahead of the 2009 season – not Beijing Guoan who finished champions wearing Adidas – by the 2012 season all of the teams were in Nike kits however.

It was reported by Guangzhou newspaper Soccer News on Sina Weibo, the CSL have asked the 16 clubs about renewing the deal and only Beijing Guoan said no, believing the even split not to be a fair reflection of their comparative commercial power.

Recent social media posts speculate that the capital club will try to break away from the deal later this year by finding an alternative kit provider.

As the better sported clubs have their own club shops they can increase revenue with their own kit providers.

Comments